Accounting for Marketing
Accounting for Marketing
Editorial Reviews
Book Info
Designed to create a greater degree of financial literacy on the part of marketers and to show accountants how to apply their craft in a marketing context. Systematically deals with the planning and control of marketing activities highlighting the roles of accounting and accountants. Softcover.
Accounting for Marketing,Richard M. S. Wilson,Intl Thomson Business Press,1861524684,Accounting,Accounting - General,Accounting - Managerial,Accounting firms,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Management,Marketing,Marketing - General
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