Building Donor Loyalty : The Fundraiser's Guide to Increasing Lifetime Value
Editorial Reviews
Book Description
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.
Download Description
Bestselling author Dan Gookin has updated his classic guide to cover CD burner/DVD combo drives, processor upgrades, flat panel displays, new modem and networking options, new peripherals, laptops, and more
--This text refers to the
Digital
edition.
Building Donor Loyalty : The Fundraiser's Guide to Increasing Lifetime Value
Building Donor Loyalty : The Fundraiser's Guide to Increasing Lifetime Value,Adrian Sargeant,Elaine Jay,Jossey-Bass,078796834X,Attitudes,Business & Economics,Business / Economics / Finance,Business/Economics,Fund raising,Marketing,Nonprofit Organizations & Charities,Nonprofit organizations,Philanthropists,Small Business - Capital Generation,United States,Business & Economics / Nonprofit Organizations & Charities,Business & Management
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