Business Forecasting and Student CD Package (8th Edition)
Editorial Reviews
Book Description
The eighth edition of Business Forecasting presents basic statistical techniques that are useful for preparing individual business forecasts and long-range plans. Written in a simple, straightforward style and making extensive use of practical business examples, the book includes fifty-three cases that provide readers with the necessary link between theoretical concepts and their real-world applications. Readers should have a basic knowledge of statistics and be familiar with computer applications such as word processing and spreadsheets. The book first presents background material such as the nature of forecasting and a quick review of basic statistical concepts; proceeds with the exploration of data patterns and choosing a forecasting technique; covers averaging the smoothing techniques and time series decomposition; emphasizes causal forecasting techniques such as correlation, regression, and multiple regression analysis; and concludes with judgmental forecasting and forecast adjustments. Useful as a reference for professionals with titles such as: forecasting manager, marketing manager, production manager, and analyst.
Book Info
(Pearson Education) A textbook aiming to present the statistical techniques useful for preparing individual business forecasts and long-range plans. Emphasis is placed on the application of decision-making techniques by management. Includes 46 case studies and real-world applications for all topics covered. Previous edition: c1998. DLC: Business Forecasting.
--This text refers to an out of print or unavailable edition of this title.
Business Forecasting and Student CD Package (8th Edition)
Business Forecasting and Student CD Package (8th Edition),John E. Hanke,Dean W. Wichern,Prentice Hall,0131073850,Business & Economics,Business / Economics / Finance,Business/Economics,Economic Forecasting,Forecasting,Management Science,Project Management,Business & Economics / Project Management
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