Changing Fortunes : Remaking the Industrial Corporation (IGN "TOP250" Red Series Maps)
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Book Description
One of the first books to address the role large corporations will play in the coming century
Over the last twenty-five years, an enormous change has occurred in the landscape of business-the rise and decline of the industrial corporation. Changing Fortunes examines this evolution and looks ahead to what it means for owners, managers, employees, and the public. A well-written business history from a rising star at Harvard Business School and two business historians, this book portrays the dramatic shifts in strategy that America's biggest companies (i.e., GE, IBM) underwent in moving from an industrial to a postindustrial economy. It also offers a forward look at their place in a changing economy.
From the Inside Flap
CHANGING FORTUNES
In 1973, Westinghouse and its longtime rival, General Electric, ranked among the strongest companies in the American economy. By the late 1990s, Westinghouse had disappeared from the economic landscape, whereas GE posted sales of $100 billion and employed nearly 300,000 people. Both companies faced common external challenges: energy crises, recessions, shareholder activism, the globalization of competition, the revolution in information technology, and the graying of the industrial economy. Their drastically different fates, however, were the results of the choices made in the face of these changes.
Based on a statistical profile of the one hundred largest industrial companies-the Fortune 100-and complemented by detailed historical case studies of individual corporations, Changing Fortunes examines the struggles of the giant industrial enterprises that once dominated the economy to adapt to a new reality.
One of the first books to address the shifting roles of big industrials in the postindustrial economy, Changing Fortunes vividly portrays the waning of America's leading industrial corporations and their internal transformations. Here, a leading Harvard Business School scholar and two business historians profile the Fortune 100 industrial corporations during the past quarter century-since the first oil crisis in 1973-1974-and trace their migration from center stage as they struggled to adjust to internal and external changes. Organized thematically, chapters in this groundbreaking study investigate:
Changing Fortunes is essential reading not only for all leaders of industrial companies who need perspective on their immediate circumstances but also for leaders in nascent industries and service businesses who can expect, eventually, to encounter tough choices when confronted with the necessity to change.
Changing Fortunes : Remaking the Industrial Corporation (IGN "TOP250" Red Series Maps)
Changing Fortunes : Remaking the Industrial Corporation (IGN "TOP250" Red Series Maps),Nitin Nohria,Davis Dyer,Frederick Dalzell,Wiley,047138481X,20th century,Business & Economics,Business / Economics / Finance,Business planning,Business/Economics,Corporate & Business History - General,Corporations,History,Industrial History,Industries - General,United States,Business & Economics / Skills,Business strategy,Industry & Industrial Studies,USA
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