Communication Research : Asking Questions, Finding Answers

Communication Research : Asking Questions, Finding Answers

Editorial Reviews
Book Description
This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one’s research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.

Communication Research : Asking Questions, Finding Answers,Joann Keyton,McGraw-Hill Humanities/Social Sciences/Languages,0073049506,Communication,Language,Language Arts & Disciplines,Language Arts / Linguistics / Literacy,Research,Sociology,Speech,Communication Studies,Language Arts & Disciplines / Speech

Hot Books:

1. COMMUNITY ECONOMICS: Linking Theory and Practice
2. Company Share Options
3. Comparative Economics in a Transforming World Economy : Second Edition
4. Comparative Economic Systems
5. Comparative Economic Systems: Culture, Wealth, and Power in the 21st Century
6. Comparative Education, Second Edition; The Dialectic of the Global and the Local
7. Comparative Statics Analysis in Economics
8. Compensation and Succession Strategies for the Professional Services Firm
9. Competence Perspectives in Managing Internal Processes, Volume 7 (Advances in Applied Business Strategy)
10. Competence Perspectives on Managing Interfirm Interactions, Volume 8 (Advances in Applied Business Strategy)

Hot Books

Recommended Books

1. Gathering Remnants: A Tribute to the Working Cowboy
2. The Encyclopedia of Acrylic Techniques : A Unique A-Z Directory of Acrylic Techniques With Step-By-S
3. Dash or Doric: The Hale Lot
4. Fast Forward : Organizational Change in 100 Days
5. Just-In-Time Purchasing: In Pursuit of Excellence
6. Handbook of Biological Control: Principles and Applications of Biological Control
7. Five Kingdoms : A multimedia guide to the phyla of life on earth
8. Function Spaces
9. Just Fine
10. Martha Washington Goes to War
11. Howell Equine Handbook of Tendon and Ligament Injuries
12. How to Do Beadwork
13. Kobe Bryant: The Game of His Life
14. Japan's Reluctant Realism: Foreign Policy Challenges in an Era of Uncertain Power
15. Introductory Mycology