Contemporary Marketing 2002
Contemporary Marketing 2002
Editorial Reviews
Book Description
Boone and KurtzÆs Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.
Contemporary Marketing 2002,Louis E. Boone,David L. Kurtz,Louis "Gene" Boone,South-Western Educational Publishing,0030351723,Business / Economics / Finance,Business/Economics,Economics - General
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