Customer Relationship Management

Customer Relationship Management

Editorial Reviews
Review
"Absolutely the best exposition of Customer Relationship Management. I can't think of a better guide to increasing your performance and profits.

Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, USA.

Review
"Absolutely the best exposition of Customer Relationship Management. I can't think of a better guide to increasing your performance and profits.

Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, USA.

Customer Relationship Management

Customer Relationship Management,Francis Buttle,Butterworth-Heinemann,075065502X,Business & Economics,Business / Economics / Finance,Business/Economics,Customer Service,Marketing - General,Sales & Selling - Management,Business & Economics / Marketing / General,Customer services

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