DIFFUSION OF INNOVATIONS, 4TH ED.
Editorial Reviews
Review
Choice
The name of Everett Rogers...is virtually synonymous with the study of the diffusion of innovations.... His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovations. Among the many features that make this an exemplary interdisciplinary effort are Rogers's clear, literate style and his ability to stay in touch with social realities. He sets a high standard for social theorists.
Technology and Culture
A classic work....The first two editions of this hook have long been of value to scholars and policymakers....Full of interesting insights, solid examples, and good common sense.
Journal of Communication
Incorporates important advances....presented in the usual clear, didactic, and often light-spirited style of the author, who also offers choice examples of his wide cross-cultural experience. The result is a highly readable and discussion-provoking text....I shall patiently wait for the fourth edition.
Engineering Management Society
Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.
Technovation
Will remain a classic on innovation for the next decade.
Review
Technovation Will remain a classic on innovation for the next decade.
DIFFUSION OF INNOVATIONS, 4TH ED.
Diffusion of Innovations, Fourth Edition,Everett M. Rogers,Free Press,0029266718,Anthropology - Cultural,Archaeology / Anthropology,Business Communication - General,Diffusion of innovations,History,Marketing - General,Study and teaching,Technology (General),Business & Economics / Marketing / General,Sociology, Social Studies
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