Editorial Reviews
Book Description
Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.
From the Back Cover
Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.
E-Commerce Essentials,Efraim Turban,David King,Prentice Hall,0130094056,Business/Economics,Computer - Internet,Computer Bks - Internet,Computers,E-Commerce - General,Electronic Commerce,Home-based Businesses,Internet - General,Computers / Electronic Commerce
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