Economics and Management of Franchising Networks (Contributions to Management Science)
Editorial Reviews
Book Description
Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.
Language Notes
Text: German
Economics and Management of Franchising Networks (Contributions to Management Science),Josef Windsperger,Gérard Cliquet,George Hendrikse,Mika Tuunanen,Physica-Verlag Heidelberg,3790802026,Business & Economics,Business / Economics / Finance,Business/Economics,Economics - General,Finance,Franchises (Retail trade),International business enterpr,International business enterprises,Management,Management - General,Business & Economics / Economics / General
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