Economics : Principles and Tools (4th Edition)
Editorial Reviews
Book Description
This modern, Micro first book has a strong foundation in demand and supply. Its thoughtful coverage of change in demand vs. change in quantity demanded (also in supply coverage) enables readers to better visualize and truly understand the difference between these 2 fundamental concepts. Its hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals.
Book Info
(Pearson Education) An economics textbooks designed to keep the student's attention, with activities, like the economic detective exercises, and tools for using the information in the text hands on. The companion CD-ROM is available through the publisher. Previous edition: c1998. DLC: Economics.
--This text refers to an out of print or unavailable edition of this title.
Economics : Principles and Tools (4th Edition)
Economics : Principles and Tools (4th Edition),Arthur O'Sullivan,Steven Sheffrin,Prentice Hall,0131479717,Business & Economics,Business / Economics / Finance,Business/Economics,Economics,Economics - General,Economics - Microeconomics,Microeconomics,Business & Economics / Economics / General
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