Fundamentals of Managerial Economics (Economic Applications Access)
Editorial Reviews
Book Description
The Eighth Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, algebra-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role economic analysis plays in that process are emphasized throughout. This revision is designed to maximize accessibility for a student audience with little or no background in economics or higher-level mathematics. The text focuses on the economics--not the mathematics--of the managerial decision process.
About the Author
Dr. Mark Hirschey is Professor in the School of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. Author of more than 85 academic research articles, scholarly books and scholarly textbooks, Professor Hirschey has an international reputation for his research leadership and accomplishments at the interface of managerial economics and finance. Professor Hirschey has published articles in the American Economic Review, Journal of Financial Economics, Journal of Finance, Journal of Business, Review of Economics and Statistics, Journal of Industrial Economics, Managerial and Decision Economics and other leading scholarly journals. His work on the valuation effects of advertising, research and development and patent quality has established the importance of nonaccounting information in the stock market's valuation of firms. Similarly, his research on the economic implications of corporate restructuring (mergers, spin-offs, etc.) illustrates the importance of managerial incentives in the stock market's ongoing assessment of managerial effectiveness. Professor Hirschey has earned research awards for his studies on the effects of the Internet on investor behavior and market efficiency. He is founding president of the Association of Financial Economists, and co-editor of Advances in Financial Economics, a scholarly research series published by Elsevier Science (Amsterdam). He is also advisory editor for the Financial Review, Journal of Business Finance & Accounting (London) and Managerial & Decision Economics.
Fundamentals of Managerial Economics (Economic Applications Access),Mark Hirschey,South-Western College Pub,0324288891,Business & Economics,Business / Economics / Finance,Business/Economics,Economics - General,Management - General,Managerial economics,Business & Economics / Economics / General,Economics,Industry & Industrial Studies
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