Global Business
Global Business
Editorial Reviews
Book Description
Global Business is an abridged version of the best-selling text, International Business, 5th Edition. Containing a unique mix of authors - prominent professors from both 4-year universities and a community college - it gives the book an outstanding combination of research and practicality. In this new edition, special emphasis is given to the impact technology has had on the business world in the past few years.
About the Author
Michael Czinkota, Georgetown University
Global Business,Michael R. Czinkota,Illka Ronkainen,Michael H. Moffett,Eugene Moynihan,South-Western Educational Publishing,0030006597,Business & Economics,Business / Economics / Finance,Business/Economics,International - General,International business enterpr,International business enterprises,Management
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