Grundlagen der Unternehmensführung (Springer-Lehrbuch)

Grundlagen der Unternehmensführung (Springer-Lehrbuch)

Editorial Reviews
Book Description
Das Lehrbuch vermittelt auf anschauliche Weise einen einführenden Überblick zum Thema Unternehmensführung. Konkret werden die Themen Strategie, Organisation, Personal und Führung sowie Controlling umfassend besprochen. Um die Darstellung der behandelten Themen möglichst anschaulich und praxisnah zu gestalten, wurde speziell für dieses Buch die Fallstudie eines fiktiven Autovermieters, der QualityRent AG, entwickelt. Diese Fallstudie begleitet das gesamte Buch und dient zur anwendungsnahen Illustration theoretischer Inhalte.

Grundlagen der Unternehmensführung (Springer-Lehrbuch),Harald Hungenberg,Torsten Wulf,Springer,3540203559,Accounting - General,Business / Economics / Finance,Management - General,Strategic Planning,Business & Economics / Management,Controlling,Management,Organisation,Personal,Strategie,Unternehmensführung

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