Harness the Future: The 9 Keys to Emerging Consumer Behaviour

Harness the Future: The 9 Keys to Emerging Consumer Behaviour

Editorial Reviews
Review
"Whether or not you agree with the book s view of the future, Shirley Roberts provides a thorough and provocative framework to challenge your thinking about how to capture today's— and tomorrow's— consumers."
— Bruce Wood, former President and CEO, Nabisco Ltd

"Harness the Future provides the insights needed to understand the most important emerging trends affecting consumer behaviour and a method to ensure that any business can profitably anticipate the changes that lie ahead."
— William Band, Managing Partner, Strategic Services— Canada, Andersen Consulting, and Author of Creating Value for Customers

Book Description
It is no secret that the world is being transformed at an alarmingly rapid pace, and that business today is not business as usual. But how do you keep track of what all this change is doing to your customers and their spending habits?

Harness the Future shows how to develop a full picture of consumer dynamics and spending habits by examining consumer behaviour using nine key drivers:

• Economy
• Technology
• Globalization
• Government
• Environment
• Demographics
• Consumer Psyche
• Wellness
• Retailing