Intangible Assets and Value Creation

Intangible Assets and Value Creation

Editorial Reviews
Review
"…this book aims at a paradigm change in management and names good reasons and arguments for it…" (Controller Magazin, May 2002)

"…a comprehensive collection of material and a rich source for ideas around the topic of intangible assets management…" (is-report, September 2002)

"…Daums suggestion…which unites the best concepts available in the market is brilliant and typical for times…" (Accounting, August 2002)

Book Description
With the use of practical in-depth case studies and interviews with leading experts in the field, this book analyses the key elements in value creation in the new age. It provides practical guidance to organisations that will allow them to migrate successfully into an economy that demands new business models.

Intangible Assets and Value Creation

Intangible Assets and Value Creation,Juergen H. Daum,John Wiley & Sons,0470845120,Accounting,Accounting - Managerial,Business & Economics,Business / Economics / Finance,Business/Economics,Corporations,Economics - General,Finance,Intangible property,Intellectual property,Valuation,Business & Economics / Accounting / Management

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