Editorial Reviews
Book Description
This very successful textbook is distinguished by a superior writing style that draws upon common reader experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of readers' intuitive knowledge of economics, building upon real-life situations. Microeconomics Interactive Text by William McEachern combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides learners with active learning tools and tutorials, and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package ? no ?assembly? is required. Microeconomics Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources, self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create and manage a syllabus, track learner self-assessment scores, broadcast notes to learners, and send electronic messages to learners.
About the Author
William A. McEachern began teaching large sections of economic principles when he joined the University of Connecticut in 1973. In 1980, he started offering teaching workshops around the country. In 2000, the University of Connecticut Alumni Association conferred on him its Faculty Excellence in Teaching Award. He has published books and monographs in public finance, public policy, and industrial organisation. His research has also appeared in a variety of journals, including Economic Inquiry, National Tax Journal, Journal of Industrial Economics, Kyklos and Public Choice. He is founding editor of The Teaching Economist, a newsletter that focuses on teaching economics at the college level, and is Founding Editor of The Connecticut Economy: A University of Connecticut Quarterly Review. Professor McEachern has advised federal, state and local governments on policy matters and directed a bipartisan commission examining Connecticut's finances. He has been quoted in media such as the New York Times, London Times, Wall Street Journal, Christian Science Monitor, USA Today, and Reader's Digest. He was born in Portsmouth, N.H., earned an undergraduate degree with honours from Holy Cross College, spent three years in the army and earned an MA and PhD from the University of Virginia.
Interactive Text, Microeconomics : A Contemporary Introduction with Access Card and InfoTrac College Edition,William A. McEachern,South-Western College Pub,0324178093,Business & Economics,Business / Economics / Finance,Business/Economics,Economics - General,Business & Economics / Economics / General
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