Managerial Economics : Applications, Strategies and Tactics with Economic Applications
Editorial Reviews
Book Description
This book seeks to train learners to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show readers how managers apply theories and techniques to solve real-world business problems. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
About the Author
James R. McGuigan owns and operates his own numismatic investment firm. Prior to this activity, he was Associate Professor of Finance and Business Economics in the School of Business Administration at Wayne State University. He also taught at the University of Pittsburgh and Point Park College.
McGuigan received his undergraduate degree from Carnegie-Mellon University. He earned an MBA at the Graduate School of Business at the University of Chicago, and his Ph.D. from the University of Pittsburgh. In addition to his interests in economics, he has co-authored books in financial management, including Contemporary Financial Management, with R. Charles Moyer. His research articles on options have been published in the Journal of Financial and Quantitative Analysis. R. Charles Moyer is Dean emeritus, and holds the GMAC Insurance Chair in Finance, at the Babcock Graduate School of Management, Wake Forest University. Previously, he was Professor of Finance and Chairman of the Department of Finance at Texas Tech University. Professor Moyer has also taught at the University of Houston, Lehigh University, and the University of New Mexico, and spent a year at the Federal Reserve Bank of Cleveland.
Moyer earned his BA in Economics from Howard University, and his MBA and Ph.D. in Finance and Managerial Economics from the University of Pittsburgh.
In addition to this text, Moyer has also co-authored Contemporary Financial Management and Financial Management with Lotus 1-2-3. He has been published in many leading journals, including Financial Management, Journal of Financial and Quantitative Analysis, Journal of Finance, Financial Review, Journal of Financial Research, International Journal of Forecasting, Journal of Economics and Business, Journal of Industrial Organizations, and many others. Professor Moyer has consulted extensively with public utility companies on issues related to capital structure, cost of capital and diversification. Frederick H. deB. Harris is the McKinnon Professor of Managerial Economics and Finance at the Babcock Graduate School of Management, Wake Forest University. His specialties are pricing tactics and capacity planning, two topics that ideally integrate functions traditionally ascribed to marketing, operations, and finance. Professor Harris has taught integrative managerial economics, marketing, and finance courses in three business schools in the U.S. and Europe.
Professor Harris has published widely in financial and economics journals including Review of Economics and Statistics, Journal of Financial and Quantitative Analysis, Journal of Banking and Finance, Journal of Industrial Economics, and Journal of Financial Markets. From 1988-93, Professor Harris served on the Board of Associate Editors of the Journal of Industrial Economics. His current research focuses on the application of capacity-constrained pricing models to specialist and electronic trading systems for stocks. In addition, he often benchmarks the pricing, order processing, and capacity planning functions of large companies against state-of-the-art techniques in yield management and writes about his findings in journals like Marketing Management and the Journal of Operations Management.
Awards and recognitions include: Outstanding Faculty, Inc. Magazine, October 1998, Most Popular Courses, Business Week On-Line 2000-2001, and Outstanding Faculty, Business Week's Guide to the Best Business Schools, 5th - 8th eds., 1997 - 2003.
Managerial Economics : Applications, Strategies and Tactics with Economic Applications,James R. McGuigan,R. Charles Moyer,Frederick H.deB. Harris,South-Western College Pub,0324259239,Business & Economics,Business / Economics / Finance,Business/Economics,Economics - General,Finance,Managerial economics,Problems, exercises, etc,Business & Economics / Economics / General
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