Editorial Reviews
Book Description
...valuable guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability...provides in-depth coverage of the sophisticated computer technologies available.
Download Description
Whether you?re a novice or veteran marketing professional, this first-of-its-kind resource provides valuable guidance for developing effective marketing strategies, improving market readiness, and increasing profitability in a rapidly expanding marketplace. You?ll get comprehensive coverage of fundamental marketing concepts, competitive intelligence and insight on the marketing activities of telecommunications carriers, descriptions of the changes caused by deregulation, and implementation instructions for marketing strategies in channel selection, entry, market segmentation, pricing, and more. Marketing Telecommunications Services identifies customer demands for tailored communications service and details the challenges spurred by intense price competition, significant churn, and constant technological change. It helps measure your readiness to operate effectively in a fully competitive market and provides in-depth coverage of sophisticated computer technologies available to help you implement powerful marketing strategies.
--This text refers to the
Digital
edition.
Marketing Telecommunications Services : New Approaches for a Changing Environment (Artech House Telecommunications Library)
Marketing Telecommunications Services : New Approaches for a Changing Environment (Artech House Telecommunications Library),Karen G. Strouse,Artech House Publishers,158053015X,Business / Economics / Finance,Competition,Economics - General,Engineering - Electrical & Electronic,Marketing,Marketing - General,Science/Mathematics,Technology,Telecommunication,Telecommunication policy,Telecommunications,United States,Sales & Selling
Hot Books:
Recommended Books