Market Response Models : Econometric and Time Series Analysis (International Series in Quantitative Marketing)
Market Response Models : Econometric and Time Series Analysis (International Series in Quantitative Marketing)
Editorial Reviews
Book Description
This second edition of Market Response Models:
-places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter.
-splits the design of response models into separate chapters on static and dynamic models.
-discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data.
-emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion.
-demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts.
-includes a new chapter on sales forecasting.
-adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives.
This book is truly the foundation of market response modeling.
Book Info
A text for graduate students in marketing, providing a source of information on the use of market response models for planning and forecasting. Also useful as a reference for companies looking to develop a competitive edge through the use of market forecast models, or those in need of an update on the research in this area.
--This text refers to the
Hardcover
edition.
Market Response Models : Econometric and Time Series Analysis (International Series in Quantitative Marketing),Dominique M. Hanssens,Leonard J. Parsons,Randall L. Schultz,Springer,1402073682,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Econometrics,Economics - General,Marketing - General,Business & Economics / Marketing / General,Sales & marketing
Hot Books:
- Markets and States in Tropical Africa : The Political Basis of Agricultural Policies (California Series on Social Choice and Political Economy)
- Markets Don't Fail!
- Market Segmentation : Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
- Markets for Technology : The Economics of Innovation and Corporate Strategy
- Markets from Networks : Socioeconomic Models of Production
- Market Socialism; The Debate Among Socialist
- Marriage and the Economy : Theory and Evidence from Advanced Industrial Societies
- Marx's Revenge: The Resurgence of Capitalism and the Death of Statist Socialism
- Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage
- Mastering Financial Mathematics with Excel : A Practical Guide for Business Calculations (Market Editions)
Hot Books
Recommended Books
- Architecture in the Age of Divided Representation : The Question of Creativity in the Shadow of Prod
- Von Gerkan, Marg und Partner: Architecture 2000-2001
- Star Trek: The Next Generation Companion
- Restaurant Operators Complete Guide to QuickBooks 2002
- The Collaborative Work Systems Fieldbook: Strategies, Tools, and Techniques
- Statistical Design and Analysis for Intercropping Experiments: Two Crops
- Preservative-free and Self-preserving Cosmetic and Drug Products
- SAT II: Physics
- The Last Heiress
- The Inflammation-Free Diet Plan
- The Everything German Shepherd Book: A Complete Guide to Raising, Training, And Caring for Your Germ
- Popular American Housing
- The Kurds and Kurdistan : A Selective and Annotated Bibliography
- Superconductivity, Superfluids, and Condensates
- The Fiberglass Boat Repair Manual