Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage

Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage

Editorial Reviews
Bradley T. Gale, Author, Managing Customer Value
Ray's ten steps for implementing CVM provide business practitioners a wealth of practical guidelines for improving their value delivery.

Don Peppers and Martha Rogers, Ph.D., Peppers and Rogers Group
The book demonstrates conclusively how important customer data is when it comes to increasing customer value.

Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage

Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage,Ray Kordupleski,Pinnaflex Educational Resources Inc,1893673073,Business & Economics,Business/Economics,Customer Service,Economics - General

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