Media Economics: Understanding Markets, Industries and Concepts

Media Economics: Understanding Markets, Industries and Concepts

Editorial Reviews
Book Description
Provides a thorough introduction to economic concepts and principles and their application to the media industries. Fully updated text reflects the growth and impact of the Internet, globalization of media and other technological advances. Softcover.

Book Info
Provides a thorough introduction to economic concepts and principles and their application to the media industries. Fully updated text reflects the growth and impact of the Internet, globalization of media and other technological advances. Softcover.

Media Economics: Understanding Markets, Industries and Concepts,Alan B. Albarran,Iowa State Press,081382124X,Business & Economics,Business / Economics / Finance,Communication Industries (Economic Aspects),Economic aspects,Economics - General,Industries - General,Industries - Media & Communications Industries,Language,Mass media

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