Media Management

Media Management

Editorial Reviews
Book Description
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.  

Book Info
Explains why and how more content leverage becomes reality.

Media Management,Andrej Vizjak,Max Josef Ringlstetter,Springer,3540440054,Business/Economics,Economic aspects,Economics - General,Entrepreneurship,Management,Mass Communication Media And Society,Mass media,Mathematical Models In Economics,Media Studies,Social Science,Sociology,Advertising,Business & Economics / Advertising & Promotion,Media, information & communication industries

Hot Books:

1. Media Ownership: Concentration, Convergence and Public Policy
2. Media Power in Central America (History of Communication)
3. Medical Practice Management Handbook 2000: Policy Guide to Accounting and Tax Issues, Daily Operations, and Physicianscontracts
4. Meeting the Collaboration Challenge Workbook: Developing Strategic Alliances Between Nonprofit Organizations and Businesses
5. Megaprojects and Risk : An Anatomy of Ambition
6. Merchants and Revolution: Commercial Change, Political Conflict, and London's Overseas Traders, 1550-1653
7. Merchants, Mamluks, and Murder: The Political Economy of Trade in Eighteenth-Century Basra (S U N Y Series in the Social and Economic History of the Middle East)
8. Merger & Acquisitions: Business Strategies for Accountants
9. Mergers, Acquisitions, and Other Restructuring Activities: An Integrated Approach to Process, Tools, Cases and Solutions
10. Mergers & Acquisitions: Business Strategies for Accountants, 1998 Cumulative Supplement

Hot Books

Recommended Books

1. Art Across Time: Prehistory to the 14th Century, Vol. 1
2. Watercolor for Absolute Beginners
3. Building Financial Models
4. Search Marketing Strategies : A Marketer's Guide to Objective Driven Success from Search Engines
5. Creating, Implementing, & Managing Effective Training & Development: State-of-the-Art Lesson
6. Dietary Supplement Labeling Compliance Review
7. Chemistry : The Molecular Nature of Matter and Change with Online ChemSkill Builder v.2
8. Experimental Physics : Modern Methods
9. En el tiempo de las Mariposas
10. Heading Home with Your Newborn : From Birth to Reality
11. DEER OF NORTH AMERICA
12. Casa moderna : Medio siglo de arquitectura domestica colombiana
13. Gathering History: The Marian S. Carson Collection of Americana
14. Dirt & Grime, Like You'Ve Never Seen
15. Cross-Country Skiing: Building Skills For Fun And Fitness