Pricing: Making Profitable Decisions
Editorial Reviews
Book Description
Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
Book Info
Discusses effective pricing management, economic foundations of pricing theory, the economics of price determination, managing the price function, and more.
Pricing: Making Profitable Decisions
Pricing: Making Profitable Decisions,Kent B Monroe,McGraw-Hill/Irwin,0072528818,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Economics - General,Economics - Microeconomics,Marketing,Pricing,Sales & Selling - Management,Business & Economics / Marketing / General
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