Principles of Business Economics
Principles of Business Economics
Editorial Reviews
From the Back Cover
Based on the successful book The Essence of Business Economics by the same authors, this new text provides a forum for detailed discussion of the core principles of microeconomics and shows how these concepts are implemented in business decisions.
User-friendly, jargon-free and comprehensive in its approach, it takes an in-depth look at the principles of business decision making, demonstrating how managers can apply economics in the workplace.
Key features
- technical jargon and mathematical treatment are kept to a minimum and discussion is supported by clear graphical analyses.
- Integrated applications
in each chapter reinforce and test the reader's understanding of key concepts.
in each chapter stimulate thinking and encourage the practical application of the subject.
A detailed glossary is included at the end of the book for easy reference.
A downloadable web supplement is available for lecturers and students at www.booksites.net/nellisparker. This includes Guidance Notes on answering the Topics for Discussion in each chapter and a set of Overhead Transparency Masters, using PowerPoint, to support the book.Principles of Business Economics is an ideal foundation for students at both undergraduate and postgraduate levels studying economics on a wide range of degree and professional programmes, such as the Master of Business Administration (MBA), MSc in Management and Business Studies, Diploma in Management Studies (DMS) and BA Business Studies. In addition, the book is a useful resource for managers wishing to understand and react appropriately to the dynamics of their competitive environment. Joseph G. Nellis is Professor of International Management Economics at Cranfield School of Management, Cranfield University. David Parker is Professor of Business Economics and Strategy at Aston Business School, Aston University.
Principles of Business Economics,Joseph Nellis,David Parker,Prentice Hall,0273646095,Business & Economics,Business / Economics / Finance,Business/Economics,Economics - General,Economics - Microeconomics,Managerial economics,Business & Economics / Economics / General
Hot Books:
- Principles of Economics (7th Edition)
- Principles of Economics + DiscoverEcon Code Card
- Principles of Economics (Institute for Humane Studies Series in Economic Theory)
- Principles of Economic Sociology
- Principles of Economics, Updated Edition (6th Edition)
- Principles of Engineering Economy, 8th Edition
- Principles of Environmental Management: The Greening of Business (2nd Edition)
- Principles of Finance: An Interactive Approach, V1.0 (Fb-Introduction to Finance Series)
- Principles of Financial and Managerial Accounting, Volume I
- Principles of Financial Economics
Hot Books
Recommended Books
- AutoCAD 2006 for Architecture
- Zaha Hadid: Architecture
- Capital Markets: Institutions and Instruments
- The Economics of an Aging Society
- E-Learning Games : Interactive Strategies for Digital Delivery
- China's Pastoral Region : Sheep and Wool, Minority Nationalities, Rangeland Degradation and Sustaina
- Coagulation and Flocculation
- England's Leonardo: Robert Hooke and the Seventeenth-Century Scientific Revolution
- Death on the Installment Plan
- Eating for Acid Reflux: A Handbook and Cookbook for Those with Heartburn
- Cats: An Owner's Guide
- Color in Your Home : Good Ideas
- Falaise 1944 : Death of an army
- Development of the Cerebellar System: In Relation to Its Evolution, Structure, and Functions
- Carp on the Fly: A Flyfishing Guide