Editorial Reviews
Book Description
Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:
* The changing retail environment
* Managing change in the retail sector
* Understanding the supply chain
* Mastering retail operations
Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.
* Reflects the increasingly global nature of the field by taking an international/pan-European approach.
* Addresses the serious issues created by the 'wired consumer' and the effects of the interactive shopping revolution.
* Supported by a full online teacher's Resource pack.
Book Info
Text covers the core aspects of modern retail management and operations in a fast-moving, competitive sector. Covers the changing retail environment, managing change in the retail sector, understanding the supply chain, and mastering retail operations. For undergraduate and graduate students. Includes chapter summaries and review questions. Softcover. DLC: Retail trade.
Principles of Retailing
Principles of Retailing,John Fernie,Suzanne Fernie,Christopher Moore,Butterworth-Heinemann,0750647035,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Economics - General,Industries - Retailing,Management,Marketing - General,Retail trade,Business & Economics / Marketing / General,Retail sector,Sales & marketing
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