Provocateur: Images of Women and Minorities in Advertising : Images of Women and Minorities in Advertising

Provocateur: Images of Women and Minorities in Advertising : Images of Women and Minorities in Advertising

Editorial Reviews
Book Description
This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. Visit our website for sample chapters!

About the Author
Anthony J. Cortese's previous writings on advertising have led to interviews on ABC's 20/20. He lives in Dallas where he is professor of sociology at Southern Methodist University. --This text refers to the Hardcover edition.

Provocateur : Images of Women and Minorities in Advertising,Anthony J. Cortese,Rowman & Littlefield Publishers, Inc.,0742524981,Advertising,Advertising & Promotion,Business / Economics / Finance,Business/Economics,Minorities in advertising,Social aspects,Sociology - General,Women in advertising,Social Science / Sociology / General

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