The Active Consumer; Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy)

The Active Consumer; Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy)

Editorial Reviews
Book Description

This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

The Active Consumer (Routledge Frontiers of Political Economy),Marina Bianchi,Routledge,0415171903,Business & Economics,Business / Economics / Finance,Business/Economics,Consumer Behavior,Consumer Behavior - General,Consumption (Economics),Economics - General,Marketing - Research,Business & Economics / Economics / General,Consumer issues,Domestic trade & commerce,Political economy,Social, group or collective psychology

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