The Business Communication Casebook : A Notre Dame Collection
Editorial Reviews
Book Description
Case studies provide a wonderful resource for helping develop the analytic, organizational, critical thinking, and communication skills of today's readers. James O'Rourke's The Business Communication Casebook: A Notre Dame Collection makes it easy for instructors to incorporate case coverage into their business communication courses. This casebook highlights (36) well-known companies, such as Denny's Restaurants, Firestone Tires, Bruegger's Bagels, and Texaco Inc. A series of discussion questions and applications follows each case. In addition, James O'Rourke provides supplementary resources for a majority of the cases. This inexpensive casebook can be used in conjunction with any Business Communication theme or issue.
About the Author
James S. O'Rourke teaches management and corporate communication at the University of Notre Dame, where he is Founding Director of the Eugene D. Fanning Center for Business Communication and Concurrent Professor of Management. In a career spanning four decades, he has earned an international reputation in business and corporate communication. Business Week magazine has twice named him one of the "outstanding faculty" in Notre Dame's Mendoza College of business.
His publications include MANAGEMENT COMMUNICATION: A CASE-ANALYSIS APPROACH from Prentice-Hall, now in second edition, and BUSINESS COMMUNICATION: A FRAMEWORK FOR SUCCESS from Thomson Learning. Prof. O'Rourke is also senior editor of an eight-book series on Managerial Communication and is principal author or directing editor of more than 100 management and corporate communication case studies.
Prof. O'Rourke is a graduate of Notre Dame with advanced degrees from Temple University, the University of New Mexico, and a Ph.D. in Communication from the S. I. Newhouse School of Syracuse University. He has held faculty appointments at the United States Air Force Academy, the Defense Information School, the United States Air War College, and the Communications Institute of Ireland. He was a Gannett Foundation Teaching Fellow at Indiana University in the 1980s, and a graduate student in language and history at Christ's College, Cambridge University in England during the 1970s.
Prof. O'Rourke is a member and trustee of The Arthur W. Page Society, a member of the Reputation Institute, and the Management Communication Association. He is also a regular consultant to Fortune 500 and mid-size businesses throughout North America.
The Business Communication Casebook : A Notre Dame Collection,James S. O'Rourke,South-Western College Pub,0324147953,Business & Economics,Business / Economics / Finance,Business Communication - General,Business communication,Business/Economics,Case studies,Corporations,Economics - General,Issues management,Public Relations,Business & Economics / Business Communication
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