The Economics and Financing of Media Companies (Business, Economics and Legal Studies, 1)

the economics and financing of media companies (business, economics and legal studies, 1)

more information about The Economics and Financing of Media Companies (Business, Economics and Legal Studies, 1)

The Economics and Financing of Media Companies (Business, Economics and Legal Studies, 1)

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Book Description
The Economics and Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding of media firms and of the forces and issues affecting them. In a wide-ranging survey of various media companies, including their marketing and distribution systems, Picard discusses product life cycles, as well as outside forces-such as the global and local economies, interest rates, trade barriers-that impact a company's financial health. --This text refers to the Hardcover edition.

The Economics and Financing of Media Companies (Business, Economics and Legal Studies, 1),Robert G. Picard,Fordham University Press,082322175X,Business & Economics,Business / Economics / Finance,Business/Economics,Economic aspects,Economics - General,Finance,Industries - Media & Communications Industries,Mass media

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