The Economics of Electronic Commerce
Editorial Reviews
Book Description
While all other electronic commerce titles focus on "how to," The Economics of Electronic Commerce is the first to present current issues of electronic commerce from an economics perspective. Everyone involved in building electronic commerce applications and systems, as well as Internet consultants and economists, needs this foundational information for the future of the Internet.
From the Author
This book is not about how to use the Web or how to set up a Web page. It introduces readers to the underlying economic aspects of the electronic marketplace in order to provide them with an understanding of the fundamental implications of technological developments, business strategies and policies.
The Economics of Electronic Commerce
The Economics of Electronic Commerce,Andrew B. Whinston,Dale O. Stahl,Soon-Yong Choi,MacMillan Publishing Company.,1578700140,Business & Economics,Business / Economics / Finance,Business Enterprise,Computer Books: General,Computer Networks,Economic aspects,Economics - General,Electronic commerce,General,Internet (Computer network),Internet - General,Marketing - General,World Wide Web
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