The Entrepreneur's Journey

The Entrepreneur's Journey

Editorial Reviews
Book Description
Finally - a book for aspiring entrepreneurs by two seasoned entrepreneurs. Gene Poor and Rodney Heiligmann have been involved in six personal business start-ups and dozens of new venture creations throughout the world in their collective 50 years of business experience. The Entrepreneur's Journey is a no-nonsense approach to entrepreneurship. The author's simplify the process of going from idea generation through market analysis to preparation of a business plan while emphasizing differentation, niche marketing, positioning, strategy, and margins.

The Entrepreneur's Journey,Gene Poor,Rodney Heiligman,Hyperformance Inc,097679120X,Business & Economics,Business / Economics / Finance,Business/Economics,Economics - General,Entrepreneurship,Skills,Small Business - General,Business & Economics / General

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