The Virtual Banking Revolution: The Customer, the Bank and the Future
Editorial Reviews
Book Description
The Internet and smart cards offer new opportunities to existing high street banks but they are also bringing new competitors to the market. At the same time, technology is not just changing the structure of the bank, but the reason for people using banks. This book will appraise the new developments in electronic payment systems and their strategic implications for banks and the customer interface. It will look at initiatives from around the world and assess customer attitudes to the new services. It offers a handy reference to the reader on the main services and their potential opportunities and problems involved. The book will include an appendix listing the main associations and regulatory bodies involved in this aspects of the banking sector.
Book Info
Fully comprehensive account of the biggest revolution in banking since the check book. Presents all the strategic issues banks & other financial institutions need to understand in order to make the most of the new virtual delivery channels. Examines ATMs, Debit cards, Smart cards & other electronic methods of banking.
The Virtual Banking Revolution: The Customer, the Bank and the Future,James Essinger,Intl Thomson Business Press,1861523432,Accounting - General,Banks & Banking,Banks And Banking,Business / Economics / Finance,Business/Economics,Technological Innovations
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