To the Desert and Back: The Story of the Most Dramatic Business Transformation on Record
Editorial Reviews
Review
"...the book gives a hilarious insight what happens in practice when insane management theorists infect..." (Business Plus, September 2003)
Book Description
Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble— declining volume, eroding margins, critical quality problems— and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's path to thrive around the globe.
To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth.
The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success.
To the Desert and Back: The Story of the Most Dramatic Business Transformation on Record
To the Desert and Back: The Story of the Most Dramatic Business Transformation on Record,Philip H. Mirvis,Karen Ayas,George Roth,Jossey-Bass,0787966770,Business & Economics,Business / Economics / Finance,Business/Economics,Case studies,Consolidation and merger of co,Consolidation and merger of corporations,Corporate & Business History - General,Corporate Mergers And Acquisitions,Corporate reorganizations,Food And Beverage Industries (Economic Aspects),Food industry and trade,Industries - General,Netherlands,Unilever N.V,Business & Economics / Workplace Culture,Business strategy,Management & management techniques
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