Understanding Media Economics

Understanding Media Economics

Editorial Reviews
Book Description

Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.

The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.

Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

 

Understanding Media Economics,Gillian Doyle,Sage Publications Ltd,076196875X,Aspect economique,Aspect âeconomique,Business / Economics / Finance,Communication,Economic aspects,General,Mass media,Media Studies,Medias,Mâedias,Performing Arts/Dance,Social Science,Sociology,Communication Studies,Language Arts & Disciplines / Communication,Media, information & communication industries

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