Chinese Economic Transition and International Marketing Strategy

Chinese Economic Transition and International Marketing Strategy

Editorial Reviews
Book Description
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses.

About the Author
ILAN ALON is Associate Professor of International Business at Crummer Graduate School of Business, Rollins College, in Winter Park, Florida.

Chinese Economic Transition and International Marketing Strategy,Ilan Alon,Praeger Publishers,1567205879,1976-2000,Business & Economics,Business / Economics / Finance,Business/Economics,China,Economic Conditions,Economic policy,International - General,International business enterprises,Law and legislation,Marketing - General,Mixed economy,Business & Economics / International

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