Global Strategic Management

Global Strategic Management

Editorial Reviews
Book Description
Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of globalization on business organizations and how managers could and should deal with this. Written by a well-respected professor of Strategy, the text combines a strategic and managerial approach to global issues while covering future trends, including E-Business and cultural issues. The text gives a comprehensive overview of the subject are while using chapter introductions, summaries, key points, key terms, suggested reading and mini examples to illustrate and guide the student through the text.

Global Strategic Management,Philippe Lasserre,Palgrave Macmillan,0333793757,Business & Economics,Business / Economics / Finance,Business/Economics,Economic aspects,Globalization,Human Resources & Personnel Management,International - General,International business enterpr,International business enterprises,Management,Strategic Planning,Business & Economics / International,Business strategy,International business

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