Managerial Economics: Applications, Strategy, and Tactics

Managerial Economics: Applications, Strategy, and Tactics

Editorial Reviews
Book Description
The emphasis on real world, manager-oriented applications shows students how managers apply theories and techniques to analyze and solve real world business problems. Over 200 applications, corporate examples, and Managerial Challenges support this approach. This edition includes extensive coverage of the newest analytical tools involving game-theoretic tactics, best-practices mechanism design, and information economics. It also thoroughly integrates international issues and devotes an entire chapter to managing export products.

About the Author
Ph.D. University of Virginia

Managerial Economics: Applications, Strategy, and Tactics,James R. McGuigan,R. Charles Moyer,Frederick H. B. Harris,South-Western Educational Publishing,0538881062,Business & Economics,Business / Economics / Finance,Business/Economics,Economics - General,Economics - Microeconomics,Managerial Economics,Problems, exercises, etc

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