Strategic Sports Event Management : An international approach (Hospitality, Leisure and Tourism)
Editorial Reviews
Book Description
The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry.
Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short and long-term.
Using international case studies such as the Sydney olympics 2000, Boardsurfing events in the UK, US and Australia, Manchester Commonwealth Games 2002, Salt Lake City Winter Olympics 2002 and Athen Olympics 2004, this text looks at:
* The organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, teh media and promoters.
* The planning process; short term and long term benefits, and evaluations.
* Operational strategies including IT, communications, equipments and personnel.
* The importance of long-term as well as short term strategic plans and the impact of hosting sports events.
* Builds a conceptual framework for the planning, organising, managing and evaluating of sports events.
* International cases and examples, of both large and small sports events, from first-hand experience and research.
From the Back Cover
The hosting of sports events whether large international events, or smaller niche interest events has huge and long-lasting impacts on the local environment, economy and industry.
Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to understand the importance of a strategic approach, and shows how to implement strategies that can achieve successful sports events over the short and long-term.
Using international case studies such as the Sydney Olympics 2000, boardsurfing events in the UK, US and Australia, the Manchester Commonwealth Games 2002, the Salt Lake City Winter Olympics 2002 and Athens Olympics 2004, this text looks at:
* The organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, the media and promoters.
* The planning process short-term and long-term benefits, and evaluations.
* Operational strategies including IT, communications, equipments and personnel.
Guy Masterman is Assistant Professor in Sports Management at the Tisch Center for Hospitality, Tourism and Sports Management, New York University, USA.
Butterworth-Heinemann's Hospitality, Leisure and Tourism series of books is aimed at both academic courses and management development programmes. The series represents a planned and targeted approach to the subject and the portfolio of titles provide texts that match management development needs through various stages from introductory to advanced. The series gives priority to the publication of practical and stimulating books that are recognised as being of consistent high quality.
THE SERIES EDITOR
Professor Conrad Lashley is Professor of Hospitality Retailing at the School of Tourism and Hospitality Management at Leeds Metropolitan University. His research interests have largely been concerned service quality management, and specifically employee empowerment in service delivery. He works closely with several major industry organisations including the British Institute of Innkeeping, Scottish and Newcastle Retail and McDonald's Restaurants Limited.
Strategic Sports Event Management : An international approach (Hospitality, Leisure and Tourism)
Strategic Sports Event Management : An international approach (Hospitality, Leisure and Tourism),Guy Masterman,Butterworth-Heinemann,0750659831,Business / Economics / Finance,Cross-cultural studies,Facility Management,General,Industries - Hospitality, Travel & Tourism,Reference,Sports,Sports & Recreation,Sports administration,Business & Economics / Management,Business & Management,Sporting events & tours
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