Digital Economics : How Information Technology Has Transformed Business Thinking
Editorial Reviews
Review
“Nobel laureate Robert Solow's observation that "you can see the computer revolution everywhere but in the productivity statistics" touched off a torrent of research on productivity gains from computer usage. Results of that research have been a mixed bag according to McKenzie only recently has there been any indication that computers contribute to increasing productivity. The first part of McKenzie's book deals with just this problem. He then examines other equally interesting aspects of information technology, introducing new terms (e.g., network effects, network externalities, lagged demands, tipping, dependency, feedback effects, switching costs, lock-ins) as he examines the economic aspects of how digitization has changed the economy and the way business is conducted....Explanations and arguments are accessible to anyone with an introductory economics background. For serious researchers, footnotes and bibliography provide thorough documentation. Highly recommended. Upper-division undergraduate through professional collections.”–
Book Description
The digitization of such traditional goods as books, music, and movies, in combination with "traditional" digital productions like software, has given rise to new twists and turns in economic arguments. McKenzie describes how the advent of digital goods has forced changes in firms' production and pricing strategies, and how it has led to the reassessment of an array of public policies, from privacy to piracy.
Digital Economics : How Information Technology Has Transformed Business Thinking
Digital Economics : How Information Technology Has Transformed Business Thinking,Richard B. McKenzie,Praeger Publishers,1567206441,Business & Economics,Business / Economics / Finance,Business planning,Business/Economics,E-Commerce - General,Economic aspects,Economics,Economics - General,Information Technology,Social Aspects - General,Computers / Internet / General
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