Representing Consumers; Voices, Views and Visions (Routledge Interpretive Market Research Series)

Representing Consumers; Voices, Views and Visions (Routledge Interpretive Market Research Series)

Editorial Reviews
Book Description
Challenges the prevailing orthodoxy by examining the concept of - data - and by turning attention away from the issue of conduction research to that of representing results. Investigates representation and the role of the interpretive community in constructing the consumer. DLC: Consumers - Research - Methodology.

About the Author
Barbara B. Stern is Professor of Marketing at Rutgers University.

Representing Consumers (Routledge Interpretive Market Research Series),Barbara Stern,Routledge,0415184134,Business & Economics,Business / Economics / Finance,Business/Economics,Commerce,Consumer Economics (General),Consumers,Economics - General,Marketing - General,Marketing - Research,Methodology,Methods Of Economic Analysis,Research,Business & Economics / General,Consumer issues,Cultural studies,Market research

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