Current Issues In Political Marketing

Current Issues In Political Marketing

Editorial Reviews
Declan Bannon, MBA, DipM, Lecturer in Marketing and Strategic Marketing Management, University of Paisley, Scotland
"INTERESTING, CHALLENGING, AND DIVERSE. . . An up-to-date review of current practice and critical thinking in international political marketing." --This text refers to the Hardcover edition.

David Dunn, PhD, Senior Lecturer in Film and Political Communication, University of Southampton, United Kingdom
"A TIMELY COLLECTION of essays by many of the youngest and most able scholars researching in this emergent area." --This text refers to the Hardcover edition.

Current Issues In Political Marketing

Current Issues In Political Marketing,Walter W., Jr. Wymer,Jennifer, Ph.D. Lees-Marshment,Haworth Press,0789024381,Business & Economics,Business / Economics / Finance,Business/Economics,Campaign management,Economics - General,Marketing,Marketing - General,Political Process - General,Political aspects,Political campaigns,Non-profitmaking organizations

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