Why Women Shop : Secrets Revealed
Why Women Shop : Secrets Revealed
Editorial Reviews
Book Description
Women who shop are an extraordinary force in retail. They are knowledgeable and astute - and they are very clear about how much their financial power and use of word of mouth can help or hinder a retail business.
Why Women Shop provides a fascinating insight into female shopping habits, much of which will register with the shoppers themselves as they gain a better understanding of their shopping style, and laugh (or shudder) in recognition at other women's shopping experiences.
The book is dedicated to all the many and varied women who shop:
- Ms Grab and Go - who is time poor, quick and targeted in her purchasing
Why Women Shop : Secrets Revealed,Stella Minahan,Michael Beverland,John Wiley & Sons,0731402790,Business & Economics,Business / Economics / Finance,Business/Economics,Consumer Behavior - General,Finance,Marketing - Research,Business & Economics / Finance
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