How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences

How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences

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Book Description
A complete guide to succeeding in today's burgeoning seminar business-from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business-seminars, workshops, classes, conferences-is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn:

How to select a marketable subject and test market any seminar for about $1,000 or less
How to develop a dynamic program and effective program materials
How to create a powerful, registration producing marketing strategy and design winning promotional materials
How to assess promotional effectiveness and fine-tune marketing to increase sales
How to evaluate and choose where and when to conduct your seminar or workshop
How to select hotel and conference facilities
How to price your program to ensure maximum registrations/profitability
How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services
How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense

About the Author
HOWARD L. SHENSON, CMC, is an internationally recognized authority on the marketing of seminars, information products, and consulting services. His creative strategies have been responsible for the sale of more than one million seminar registrations. He has written a number of bestselling books, including The Contract and Fee-Setting Guide for Consultants and Professionals and Shenson on Consulting, both published by Wiley.

How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences,Howard L. Shenson,Wiley,0471527092,Business & Economics,Business / Economics / Finance,Business Communication - Meetings & Presentations,Business/Economics,Consulting,General,Handbooks, manuals, etc,Seminars,Business & Economics / Business Communication,Sales & marketing

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