Ted Levitt on Marketing (Harvard Business Review Facebook)

Ted Levitt on Marketing (Harvard Business Review Facebook)

Editorial Reviews
Book Description
Marketing Guru Ted Levitt's Groundbreaking Harvard Business Review Articles Together in One Volume

Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services.

Now, managers can have access to the best of Levitt's thinking over the last five decades in Ted Levitt on Marketing. Framed by a new introduction, this book features seminal articles including "Marketing Success Through Differentiation," "The Globalization of Markets," "After the Sale Is Over," "Marketing Myopia," and many others.

A must-have resource for managers and marketers in any industry, this book is filled with big ideas and practical tools for creating and sustaining a company's competitive edge.

About the Author
Theodore Levitt is the Edward W. Carter Professor of Business Administration Emeritus at the Harvard Business School and former editor of the Harvard Business Review. One of the most widely read and respected authorities in management and marketing today, Professor Levitt is the author of the acclaimed bestseller, The Marketing Imagination, and numerous articles on economic, political, management, and marketing subjects.

Ted Levitt on Marketing (Harvard Business Review Facebook),Ted Levitt,Harvard Business School Press,1422102068,Business & Economics,Business / Economics / Finance,Business/Economics,Marketing - General

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