Internet Marketing for Dummies
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Book Description
The secrets of effective e-mail campaigns revealed Includes an 18-page directory of Net marketing resources Your fun and easy guide to Internet marketing that gets results Whether you're a brick-and-mortar business or a dot-com startup, effective marketing these days has to include an Internet component. That's where this friendly guide comes in. From setting up a killer site to making the most of e-mail, banner ads, and online PR, it shows you step-by-step how to turn the Net into a terrific marketing tool. Discover how to: Win the new domain name game Turn your site into a marketing vehicle Avoid e-mail marketing blunders Create a winning Internet ad campaign Generate buzz with Web PR The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers
Book Info
(IDG Books) A fun and easy guide to learning the art of Internet marketing. Offers friendly advice with a humorous style that shows step-by-step how to market a company online. Covers everything from PR to e-mail, with explanations in plain English and a convenient quick reference format. Softcover.
Internet Marketing for Dummies
Internet Marketing for Dummies,Frank Catalano,Bud E. Smith,For Dummies,0764507788,Advertising & Promotion,Amateurs' manuals,Business / Economics / Finance,Computer Books: General,Computer Networks,Computers,Design,E-Commerce - Internet Marketing,Internet - General,Internet - World Wide Web,Internet advertising,Internet marketing,Marketing,Marketing - General,Web sites,Business & Management,Computers / Internet / General,Internet,Sales & marketing
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