On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail
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Book Description
The essential guide to copywriting--jam-packed with rules, tips, easy "how-to" nuggets, and commandments.
Great promotional copy grabs you by the throat and demands your attention. Great copy promises you things you want (or maybe a better word is "crave"). But how do copywriters know what to promise...and how to promise it? In this book, Herschell Gordon Lewis, one of the great copywriting artists of our day, supplies actual rules anyone can implement to create powerful, effective copy.
With more than 100 simple, time-tested rules that copy professionals use to captivate and convince readers, the book explains: 1. General writing rules for how to be concise, take control, motivate readers, "warm up" copy, write a guarantee, and adapt copy for each medium, including the Internet. 2. Specific rules for direct mail letters, television, radio, on-line, fund-raising, special-interest
Book Info
Explains general writing rules for how to be concise, take control, and motivate readers and specific rules for direct-mail letters, television radio, online, fund-raising, special interest groups, ads, card decks, and catalogs. Softcover. DLC: Advertising copy.
On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail
On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail,Herschell Gordon Lewis,Amer Management Assn,0814470319,Accounting - General,Advertising,Advertising & Promotion,Advertising copy,Business & Economics,Business / Economics / Finance,Business Writing,Business/Economics,Written Communication In Business
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