Software That Sells : A Practical Guide to Developing and Marketing Your Software Project
Editorial Reviews
Book Description
Purchasing this book could change your future Recognize a good idea and gauge its chances Analyze and research your market Learn what investors look for in a business venture Make your planning pay Pick a winning team Know when to reach for ready-mades Effectively deal with blocks to success Keep the process on schedule Work within your budget Learn from winners Control the product launch Discover the secrets of keeping customers Hang on to your hard-earned profits Plan for future growth Creating successful software looks easy, and that is its initial appeal for many who attempt to do it. In truth, very few individuals who start off with a really bright idea ever reach the finish line successfully. The reason is simple until now, no one had a logical road map to follow. Written by one of the most experienced entrepreneurs in the era of the Internet, this book steers you around the classic pitfalls. Ed Hasted explains what successful software pioneers have discovered, and how you too can overcome the many stumbling blocks. You don't have to be a conceptual genius, programmer, accountant, researcher, statistician, manager, designer, marketer, and award-winning salesman combined to reach your goals. You just need to know which bits of professional wisdom should be used at each stage. Read this book as you begin your journey to software success. It will turn a complex process into common sense.
Download Description
Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product The book fills a void in the current market, and is an ideal read for all IT professionals
--This text refers to the
Digital
edition.
Software That Sells : A Practical Guide to Developing and Marketing Your Software Project
Software That Sells : A Practical Guide to Developing and Marketing Your Software Project,Edward Hasted,Wiley,0764597833,Business Software - General,Computer Bks - Accounting Packages,Computer Books: General,Computer programs,Computer software,Computers,Marketing,Microcomputers,Miscellaneous Software,Programming,Selling,Computer Programming,Computers / Business Software / General
Hot Books:
Recommended Books