Corporate Information Strategy and Management: Text and Cases
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Book Description
Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
Book Info
Discusses the challenges of managing in a network economy and building the network economy.
Corporate Information Strategy and Management: Text and Cases,Lynda M Applegate,Robert D. Austin,F. Warren McFarlan,Lynda Applegate,Robert Austin,F. Warren McFarlan,McGraw-Hill/Irwin,0072456728,Business / Economics / Finance,Case studies,Computer Books: General,Computers,Entrepreneurship,Information Management,Information resources manageme,Information resources management,Information technology,Management,Management Information Systems,Computers / Management Information Systems
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