Marketing Research

Marketing Research

Editorial Reviews
Book Description
A MARKETING RESEARCH BOOK THAT STANDS OUT IN A CROWD! Like a red umbrella in a sea of blue, McDaniel and Gates stands out from all the other market research texts! Why? It's written by a full time marketing researcher and the founder of the University of Texas at Arlington's MS in Marketing Research program-;two people completely wired to the research industry! It's loaded with real world examples, funny anecdotes, and more taken from the authors' own experience-;this text comes alive like no other you've used before! It puts you in the role of the manager who buys and uses market research-;you'll learn exactly how to use market research to make critical business decisions! The authors explain difficult quantitative concepts in a clear and accessible manner-;it demystifies the technical aspects of Market Research! The student version of SPSS 11,0 comes FREE with the text-;you can do Market Research the way current practitioners do! Also available in an optical package is Perseus WebResearcher , a professional web-based survey tool that allows you to create, implement, and manage surveys using only a Web browser.

From the Back Cover
A MARKETING RESEARCH BOOK THAT STANDS OUT IN A CROWD!

Like a red umbrella in a sea of blue, McDaniel and Gates stands out from all the other market research texts!

Why?

• It’s written by a full time marketing researcher and the founder of the University of Texas at Arlington’s MS in Marketing Research program—two people completely wired to the research industry!

  Marketing Research,Carl McDaniel,Roger Gates,Wiley,0471455199,Advertising & Promotion,Business & Economics,Computer Bks - Internet,Computer Books And Software,Internet - General,Marketing - Research,Marketing Research,Applications of Computing,Computers / Internet / General,Market research

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